This is a challenging time for us all right now and our part at BASBWE is to make sure we keep you up to date with events that are taking place or being postponed.
Winds Magazine
Facebook Twitter
  • Home
  • Resources
    • Resources
    • Objectives
    • History
    • Commissions
  • Articles
    • Articles
    • Audience Development
    • Commissioning
    • Composers
    • Conducting
    • History
    • Instrumental teaching and training
    • Personalities
    • Repertoire
  • Funding
    • Funding
    • Member Bands
    • Commercial Members
  • Education
    • Introduction to Education
    • Canford Scholarships
    • Education Articles
  • Past Events & News
    • Past Events & News 2022
    • Past Events & News 2021
    • Past Events & News 2020
    • Past Events & News 2019
    • Past Events & News 2018
    • Past Events & News 2017
    • Past Events & News 2016
    • Past Events & News 2015
    • Past Events & News 2014
    • Past Events & News 2013
    • Past Events & News 2012
    • Past Events & News 2011

Local Community Radio: A Hidden Marketing Tool for Wind Bands?

Date Uploaded: November 25, 2012

How often do you hear a wind band on the radio? Certainly not very often on the mainstream stations...

    www.windbandfm.com

There is Wind Band FM, of course, which is a great American online resource, but for community bands in the UK on the airwaves, it seems quite difficult.

However, your local community radio station may be a hidden promotional tool for your band. Ashley Wright, publicity officer for North Cheshire Wind Orchestra, got in touch recently to explain:

"I've found it dead easy to get interviews and air time on community radio stations; they jump at the chance to get something that's different and if you're willing to put the time in and do the interviews with them, they are very helpful... Obviously you get to reach a much larger audience and it gets through to people in a way that normal posters and magazine articles don't.

"I also found from feedback from friends that don't have a clue about wind bands that they were surprised what they sounded like and actually enjoyed the music.

"Maybe if we start a national campaign to get on every community radio station then some of the bigger stations will start to take notice. I got two interviews each on both Halton Community Radio and Warrington Community Radio and both want me to go back and do more; Warrington even want to set up a classical slot and Halton want some of the band to go in and do a live transmission."

Ashley goes on to suggest a website that has links to radio stations across the UK for you to try, alongside the major stations:

    www.radio-now.co.uk/main.htm
    www.northcheshire.org.uk

Share this Article:

Facebook Twitter

Links

  • Resources
  • Articles
  • Audience Development
  • Sherborne Scholarships
  • Commissioning
  • Commissions
  • Composers
  • Conducting
  • Education Articles
  • BASBWE Founded
  • History
  • Instrumental Teaching and Training
  • Introduction to Education
  • Objectives
  • Personalities

Past Events

  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011

Past Winds Magazines

  • Spring 2021
  • Summer 2018
  • Winter 2017
  • Summer 2016
  • Spring 2016
  • Winter 2014

Contact Us

Chairman

Bill Connor
chair@basbwe.net

Membership Secretary

Vacant

Treasurer

Vacant

Executive Committee

  • Bill Connor (Chairman)
  • Chris Trat (Editor - Winds)
  • Anthony Houghton
  • Adam Roberts
  • Jonathan Pippen
  • Phil Shotton

BASBWE PAST EVENTS

BASBWE © 2024